Partner programs

Performance partnerships for B2B software and services.

Releading works with partner teams that want measurable demand across qualified leads, demos, signups, purchases and paying customers.

Send partner brief Email iain@relead.ing

CPLCPARevenue ShareReferral Partnerships

Partnership fit

What Releading needs before turning on acquisition.

The strongest partnerships have a clear customer, a clear outcome and enough margin for performance-based acquisition to make sense.

Clear conversion eventQualified lead, demo, signup, purchase or paying customer.

Defined ICPSMB and mid-market buyer segments, priority verticals and regions.

Trackable source and payoutPartnerStack, referral links, forms, UTMs or CRM attribution.

Commercial upsideUnit economics that make CPL, CPA, revenue share or referral work viable.

Commercial models

CPL, CPA, revenue share and referral partnerships.

Releading can work around the structure that best matches the partner program, buying journey and attribution setup.

Cost per LeadQualified opportunities that match the agreed customer profile and qualification rules.

Cost per ActionPayout when a tracked action occurs, such as demo booked, signup, purchase or customer activation.

Revenue ShareShared upside when sourced opportunities become paying customers.

Referral PartnershipsDirect introductions to prospective customers where fit is already established.

Channels

Acquisition paths built around the offer.

Campaign strategy can combine outbound, paid acquisition, focused landing pages and referral motion. The channel mix depends on buyer intent, payout economics and the proof needed to convert.

Targeted outbound

Prospecting, list building, direct messaging and follow-up paths.

Paid acquisition

Paid social and search campaigns aimed at measurable conversion events.

Landing pages and funnels

Focused pages, copy, forms and qualification flows for campaign traffic.

Referral motion

Partner-led introductions and warm paths into qualified accounts.

Partner brief

Share the program and the outcome you want to buy.

Use this for PartnerStack, affiliate, referral or performance acquisition conversations. We will reply with fit, channel approach and suggested next step.