Performance customer acquisition

Performance customer acquisition for B2B software and services.

Releading helps companies generate qualified opportunities, signups and customers through targeted outbound, paid acquisition, landing pages, conversion funnels and referral partnerships.

Partner with Releading View partner page

CPLCPARevenue ShareReferral Partnerships

How we work

From conversion definition to measurable demand.

Every campaign starts with the outcome that matters. Qualified lead, demo, signup, purchase or paying customer, then the acquisition path is built backwards from there.

Define the conversionWe agree on what a valuable outcome looks like: qualified lead, demo, signup, purchase or paying customer.

Build the acquisition pathWe create the messaging, targeting, landing pages and campaign assets required to reach the right audience.

Generate and qualify demandUsing outbound, paid social, paid search and referral channels.

Track outcomesPerformance is measured against agreed conversion events, not vanity metrics.

Who we work with

B2B SaaS, technology and service companies.

Releading is built for partners selling to SMB and mid-market businesses, especially companies that need qualified pipeline across multiple acquisition channels.

Primary markets

EuropeNorth AmericaAustralia

Customer focus

SMBMid-marketB2B buyers

Partnership models

Flexible structures for measurable acquisition.

The model depends on sales cycle, conversion quality, payout economics and how clearly outcomes can be tracked.

Cost per LeadPay for qualified opportunities that match agreed criteria.

Cost per ActionPay when an agreed conversion event occurs.

Revenue ShareReleading earns when the partnership generates revenue.

Referral PartnershipsWe introduce qualified prospective customers to partner companies.

CRM reactivation

Already have demand sitting in your CRM?

Releading also helps businesses reactivate dormant leads and turn existing customer data into new conversations and revenue.

Discuss reactivation

Partner with Releading

Tell us what outcome you want to buy.

Use this if you are evaluating Releading as a performance acquisition or referral partner. We will respond with fit, channel approach and suggested commercial model.